Why Spotlight?

Spotlight Marketing Systems | St. Paul MNSimply put, we understand that your marketing is not about you.

It’s about your customer.

Whether you build beautiful homes, offer an outstanding education, or serve the finest food, all businesses have one thing in common: your next customer is searching for you through the process of elimination. Your marketing efforts need to accomplish two important goals – get you found, and keep you from being eliminated.

The Spotlight Marketing System

Assessment & Action Plan

Through a comprehensive marketing assessment, you’ll gain a better understanding of the marketing process, as well as an in-depth picture of your organization’s strengths and weaknesses. We will then formulate a program for improvement, set a budget for external costs, and assign a schedule for program implementation.

  • Marketing Assessment
  • Implementation Action Plan
  • Marketing Budget

 

Marketing Foundation

A solid marketing foundation is the key to successfully converting a potential customer into an actual one. Before that person does business with you, they will research you. The quality of your marketing tools can make the difference between a prospect who trusts and believes in you, and one that simply eliminates you from consideration.

  • Websites
  • Brochures
  • Site Signs
  • Sales Displays

 

Lead Generation

We work closely with you to understand your specific target markets, and the most effective means of gaining awareness with them. You will build rapport, and trust, faster with powerful messaging designed to build a strong base of potential customers.

  • Search Engine Optimization
  • Blogging & Social Media
  • Direct Mail
  • Press Releases
  • Advertising Programs

 

Lead Nurturing

Finally, we establish an on-going communications program to nurture leads into customers, customers into referrers, and referrers into advocates.

  • E-Mail Marketing
  • Marketing Automation
  • Loyalty Programs