Archives

25
Mar

This Is Why You Can’t Market Yourself

Based on no research other than existing, I feel it’s safe to say that most people are terrible at marketing, especially when it comes to marketing themselves. By marketing I mean: understanding how to sell something. Of course, it’s no surprise that the majority of people are terrible at marketing themselves. Not everyone is good at …

15
Mar

The Most Powerful Content Marketing Lesson Learned

Jeff Molander hits the nail on the head here… In the last few years, of what’s being called online content marketing, what have we learned? When all the blogs, whitepapers, ebooks, podcasts and YouTube videos have been produced, what can we say we learned, took action on and improved? The single most important lesson learned for …

11
Jan

6 Habits of Remarkably Likeable People

Do people remember you in a positive way after a networking event? Do you sincerely want to get to know people and what makes them tick? Or are you really just looking for the next sale. This article by Jeff Haden published in Inc.com offers great tips on making a lasting impression when you first …

7
Jan

So you think you can do Social Media Marketing?

I happen to be one of the “out of this world creatures” mentioned in the following article. We’re a rare breed. Read this article, and then call and hire me… by Ana Hussey Everyone can create a business Facebook page.  My friend admitted that her 19 year old neighbor created one for her father’s small business. “It …

28
Dec

Most Businesses Should Post to Facebook on Weekends

Thanks to this incredibly informative infographic from SEO agency Linchpin, which I first discovered on Marketing VOX through LinkedIn, businesses in general will find better interaction rates by posting to Facebook on weekends. Take a look…

19
Dec

Six Lessons from Ari Emanuel

Wise man. Take his lessons to heart… The Six Lessons I Live By Ari Emanuel Co-CEO at William Morris Endeavor   1. Surround yourself with people who are smarter than you and move out of their way. If you feel like you know everything, you’re wrong. I know what I don’t know and then I …

30
Nov

SMBs Still Favor Face-to-Face Marketing Tactics

I’ve known it for years, and the following article from MarketingProfs confirms it: small businesses and solo entrepreneurs prefer to develop relationships one-on-one. Why? Two reasons. First, it’s low cost, and sometimes that’s the primary way to grow your business when you don’t have money for mass marketing. Second, it’s all about referrals. Many local …

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