This Is Why You Can’t Market Yourself

Based on no research other than existing, I feel it’s safe to say that most people are terrible at marketing, especially when it comes to marketing themselves. By marketing I mean: understanding how to sell something. Of course, it’s no surprise that the majority of people are terrible at marketing themselves. Not everyone is good at …


Instagram: Hurry Up With The Android App!

Instagram is boasting nearly 25 million iPhone users – currently is the only mobile platform it supports. They are reportedly in development of an Android app, which could conceivably double the Instagram user community. I, for one, hope they hurry it up. Here’s a good article from Lauren Johnson of Mobile Marketer… The Instagram iPhone …


How to Master Pinterest for B2B Marketing

As you know, Pinterest is THE THING right now. Used primarily by women (so far), Pinterest is a slam dunk for companies selling consumer goods related to fashion, food, arts, crafts, and anything related to home. Pinterest for B2B is more challenging, but is not to be ignored. Here’s a good article from Hubspot that …


The 5 Top Media for Cold Prospecting

Every business needs new customers. But what are the most effective outbound marketing channels for kicking off a business relationship? There’s a lot of controversy out there on the subject. Let me go out on a limb and propose the top five media for your lead generation toolkit. These are the five essential channels you …


How Pinterest Is Becoming the Next Big Thing in Social Media for Business

Move over Facebook, Twitter and Google+. Anothersocial media site is stepping up as a valuable marketing tool for businesses. Pinterest, an online bulletin board for your favorite images, launched in 2010 and is already experiencing wild growth. The site registered more than 7 million unique visitors in December, up from 1.6 million in September. And it’s driving more …


Before and After: The Optimization of a Flawed Landing Page

Marketers talk a lot about advanced techniques for working with their leads: lead flow, lead management, lead nurturing. But all of that is meaningless without consistent lead generation, and landing pages are the strongest tools in a marketer’s arsenal to meet that looming monthly lead goal. Because landing pages are so important to lead generation, attention …


How to Attract the RIGHT Social Media Followers for Your Business

The benefits of an extensive social reach are clear, but how do you attract the right followers for your company? As with most inbound marketing, relevancy can make or break the effectiveness of your strategy. So to ensure you have a social media following that helps you advance your marketing objectives, start by identifying a set of core topics that reflect the …

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