Google is changing the way its bots are analyzing your website. After years of SEO companies and web developers trying to scam their way to the top of search results, Google will now begin penalizing sites for over-optimization. Gone will be the days of keyword-dense pages, low-quality links and the kind of annoying, fluffy content …
Marketers talk a lot about advanced techniques for working with their leads: lead flow, lead management, lead nurturing. But all of that is meaningless without consistent lead generation, and landing pages are the strongest tools in a marketer’s arsenal to meet that looming monthly lead goal. Because landing pages are so important to lead generation, attention …
Great infographic from Hubspot. If you feel your website is underperforming, connect with me for a solution… JT
Think blogging doesn’t work? Here’s a blogging story that will change your mind.. Just over two years ago, Ana White wasn’t quite sure what a blog was. Today, she runs her own rapidly growing destination, drawing nearly three million page views every month. Successful professional bloggers aren’t hard to find, but a few things are …
You know you want more business, so now is the time to resolve to be a better marketer! 1) I resolve to build a killer keyword strategy and get my business to rank higher in Google organic search results. Why make this resolution? We all know that when consumers look for a product or service, they turn to …
From Hubspot… It was only a matter of time. Yesterday, All About Content revealed that Google+ posts had started to appear in Google.com organic search results for some Google+ business accounts that have been approved for Direct Connect. These Google+ results appear for both Google+ users and non-users. In other words, even if searchers do not have a …
In case you’re still wondering, here’s a brief synopsis of the difference… Traditionally, if you didn’t engage in Direct Marketing (door-to-door sales) or Telemarketing (cold calling), you gained customers through Outbound Marketing. Outbound marketing is anything you do to push a message OUT to gain awareness, and hopefully compel a potential customer to give you …