Archives

15
Oct

5 Top Tips From Brands on Dealing With Secure Search

Secure search has brought challenge, that is unavoidable, but it has also brought opportunity. Last week, I spoke with a few leading brands and agency customers on the impact of “(not provided)”. Below are some insights and top tips on moving forward in a “(not provided)” world. 1. Embrace Google Change Raj Rao | Vice …

13
Aug

5 Ways to Ensure Your Blog Posts are Not Ranking on Google

If particular search terms are not that competitive it’s not that difficult to appear on page 1 of Google particularly for longer phrases as opposed to particular keywords.  But there are some good reasons why you don’t always achieve this. Years ago I used to play Football but ended up as a substitute a lot. …

30
Mar

Google Slaps SEO – Don’t Get Sold on SEO Smoke and Mirrors

Google is changing the way its bots are analyzing your website. After years of SEO companies and web developers trying to scam their way to the top of search results, Google will now begin penalizing sites for over-optimization. Gone will be the days of keyword-dense pages, low-quality links and the kind of annoying, fluffy content …

13
Feb

Before and After: The Optimization of a Flawed Landing Page

Marketers talk a lot about advanced techniques for working with their leads: lead flow, lead management, lead nurturing. But all of that is meaningless without consistent lead generation, and landing pages are the strongest tools in a marketer’s arsenal to meet that looming monthly lead goal. Because landing pages are so important to lead generation, attention …

27
Jan

12 Critical Elements Every Homepage Must Have

Great infographic from Hubspot. If you feel your website is underperforming, connect with me for a solution… JT  

16
Jan

A Million Page Views of Mom’s Blog in 3 Months

Think blogging doesn’t work? Here’s a blogging story that will change your mind.. Just over two years ago, Ana White wasn’t quite sure what a blog was. Today, she runs her own rapidly growing destination, drawing nearly three million page views every month. Successful professional bloggers aren’t hard to find, but a few things are …

30
Dec

12 New Year’s Resolutions for Awesome Marketing in 2012

You know you want more business, so now is the time to resolve to be a better marketer! 1) I resolve to build a killer keyword strategy and get my business to rank higher in Google organic search results. Why make this resolution? We all know that when consumers look for a product or service, they turn to …

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